Nintendo, E3 2004

Los Angeles Convention Center

Can lighting really make a difference at a tradeshow that's buzzing with 400 of the biggest names in the video game biz? Just ask Nintendo, whose futuristic booth at the Electronic Entertainment Expo (E3) applied cutting-edge LED illumination technology to dazzle the crowd... No easy feat when the crowd fully expects to be dazzled.

Nintendo called upon design consortium Lightswitch to illuminate the booth in a unique way, rather than simply "blast attendees" with a typical assortment of moving lights, according to Lightswitch founding partner Norm Schwab. The solution? More than 480 rented LED-based lighting systems by Color Kinetics, which distinguished the space with precisely programmed color and movement in wide-ranging applications - from backlit fabric structures, to color-changing alleyways, to direct-view "neon-like" tubes overhead. Read more about this installation. 

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Photo Credit: Martin Elbogen, ELS	Photo Credit: Martin Elbogen, ELS	Photo Credit: Martin Elbogen, ELS